Skip to content
Simona Saguto

About

I plan weddings the way I’d want mine planned.

Which means paying attention to the two of you before anything else — the venue, the flowers and the timeline all come after that.

Simona Saguto, wedding planner and designer
Simona Saguto — Wedding Planner & Designer

My story

I studied people before I studied weddings.

My background is in psychology. It’s an unusual place to start for someone who now spends her days choosing linens and briefing florists, but it turned out to be the most useful training I could have had. A wedding brings together two families, old friendships, several strong opinions and a considerable amount of money. Reading a room matters more than any colour palette.

I didn’t begin with weddings. I began by travelling, looking for places that were beautiful for no particular reason, and organising picnics and seaside proposals for people who wanted to ask a question in the right setting. I never stopped looking — I still plan a good part of my year around places I want to see.

I am, without much hope of recovery, a romantic. I’m also the person who reads the supplier contract twice and asks what happens if it rains. Couples tend to be relieved to find both in the same person.

Photography shaped the way I see the rest of it. I’ve always been drawn to light, to composition, to texture, to the small things that change the feeling of an entire room. It means I think about a wedding visually as well as practically — not only whether something works, but how it will look at seven in the evening, and how it will look years later in the one photograph you keep on the wall.

No two weddings are the same story to me. I take an idea, a place, a feeling, sometimes a single sentence from a first conversation, and build something around it that could belong to nobody else.

I have a weakness for difficult projects. If there’s a problem to solve I’ll still be turning it over long after everyone else has gone to bed — sometimes literally, drawing a new idea at two in the morning because the first three didn’t work. You won’t see that part, and you shouldn’t have to.

What I care about are the small things and the unexpected ones: the details your guests will never know were decided months earlier. Planning a wedding isn’t only making a day look beautiful. It’s listening to the people who trust me, understanding what they’re actually describing, and then building it so they can walk into it.

Today I work from Sicily, and I go wherever a wedding takes me — another region, another country. What doesn’t change is the way I start: with a conversation, and a great deal of listening.

What I believe

Four things I won’t compromise on.

Not a manifesto — just the four points every couple ends up asking about sooner or later.

01

No standard packages

I’ve never sold the same wedding twice. You tell me what matters to you; I build the service around that, whether it’s everything or one part of it.

02

Present, not in the way

You’ll hear from me often, and you’ll never feel managed. My job is to make the machinery invisible, not to put my signature on your day.

03

Suppliers chosen for you

I keep no fixed list, and nobody pays to be recommended. For every wedding I choose the people who suit that couple, that place and that budget.

04

Budget is a plan, not a taboo

We talk about money early and plainly. Knowing what things cost is what makes it possible to spend well — and to decide where it’s worth spending.

Nobody remembers the seating chart. They remember how it felt.

From the first moment to the last, you were our point of reference — always there, never in the way.
Lavinia & Peppe Full planning
All reviews